THE PHARMACIST

The Pharmacist is a range of spirit drinks targeted for sommeliers. A transversal brand that embraces the most common spirits in cocktails: gin, vodka and tequila.

The challenge of this project was to think about the packaging taking into account the specific needs of these professionals. To do so, we used resources and techniques that facilitate the work of the target audience. Namely, giving a special focus to the type of drink on the graphic composition and using phosphorescent screen printing, which allows the sommelier to easily recognise each bottle in the night environment.