QUITASOL

The same way a can challenges the conservative consumption of wine, so should the design.

Taking a journey throughout the popular notion of Spanishness, we found ourselves immersed in the work of Goya. The painting "El Quitasol", a neoclassical masterpiece from the XVIII century, was the inspiration that guided the design. We took over its iconic scene and Spanish identity and translated it to a new era.

Once we take the weight of tradition and heritage, there's a lot of room for freedom and fun.

CLAP AWARDS - SELECTION FOR BRANDING & PACKAGING, BEST PACKAGING OR PACKAGING SET - 2022