SONAE FASHION
BRAVA was commissioned to create an exclusive signage system for SONAE Fashion’s new headquarters.
It needed to came across as a natural evolution of the brand’s identity, so we picked up the geometrical shapes of its visual system as the core elements for the icon design. A creative process that always had in mind its origin and its users.
The result was an exclusive signage system that blends with the space, creating a beautiful balance between unique recognisable shapes and clear direct actions.
For the signage of the meeting rooms we designed an exclusive set of numbers that embodies the geometry of the icons.
An unique organic set that stands out in the work space and captures the character of this emotional brand.