TRIMA
Play scenarios for children that provide experiences of bonding. A setting that challenges kids and parents to create their own special universe and spend quality time together.
TRIMA is a genderless and stereotype-free brand that stimulates imagination and creativity, providing the tools for children to build their own experiences.
The concept of the brand became very clear to us. We wanted to develop a brand that visuality represented that construction, a graphic system that can be applied as a pattern.
Together we build memories.
We took into account the brand’s concern with sustainability and the respect for raw materials when we designed all the elements.
“On our first meeting, I explained Trima’s values and the references that inspired me. This meeting was completed with some questions from Sandra that made me synthesize all the research I’ve done, which proved to be very useful for organizing the brand visually.
Sandra clearly understood the concept of the brand, materializing it in a creative and harmonious way throughout the various pieces delivered, making the communication very coherent. The agreed deadline has been met and there is a great deal of availability for any clarification throughout the process.”